Product design that turns research into experiences people trust.
I'm Sidra Kanwal, a Dubai-based Senior Product Design Manager with 12+ years crafting mobile apps, websites and CRMs for some of the MENA & South Asia's largest classifieds and marketplace platforms.
I currently lead Product Design at 9D Technologies, where I run market research, product roadmaps and brand development, and oversee the end-to-end design and release process for the team.
Before that, I spent over four years as a core member of the design team behind Dubizzle Labs, Zameen, OLX, Lamudi and Bayut — designing mobile apps, websites and CRMs from initiation through to release, and training and mentoring the UI/UX team along the way.
Earlier in my career I helped revamp PakWheels' dashboard, mobile app and car-inspection reporting as Principal Product Designer, and designed the employer & job-seeker experience for Rozee.pk and Dukan.pk. I hold a Bachelor's in Commerce from Punjab University, alongside UX Academy and Google Analytics certifications.
People ignore design that ignores people.
Over a decade shaping design at scale
From startups to the region's largest classifieds platforms — here's where I've led design.
Leading market research and product development, including product roadmaps and brand development. Overall management of the design team and the end-to-end product development process — planning, designing and release management.
Core member designing mobile apps, websites and CRMs from initiation through release across five major classifieds platforms. Trained and mentored the UI/UX design team.
Core member for the revamp of the PakWheels dashboard, mobile app, website and detailed car inspection reporting. Close collaboration with cross-functional teams.
Designed the Rozee.pk employer & job-seeker app and website. Led a website revamp built with Smarty & Bootstrap.
Crafted clean, user-friendly mobile apps and websites for international clients — from requirements gathering through project delivery.
Apps & platforms I've helped design
Published mobile apps and websites I've contributed to — open a case study for the full process, or view the app / live platform.
Zameen — Real Estate Portal
Designed the Zameen Android app experience — property search, listings and discovery — as part of the Dubizzle Labs design team, informed by usage analytics and user feedback.
OLX — Buy & Sell Near You
Part of the design team shaping OLX's South Asia marketplace app — search, listings and the buy/sell flow — guided by analytics and user feedback.
Bayut KSA — Real Estate
Extended the Profolio™ CRM design work to Bayut KSA's mobile app, supporting property search and agent listings on the go.
dubizzle Cars — Dealer App
Designed the dubizzle Cars dealer app, giving UAE car dealers a way to manage listings and inventory on the go.
PakWheels — Buy & Sell Cars
Led design on the PakWheels mobile app as part of a wider dashboard, app and website revamp — including the detailed car inspection report experience.
Rozee Job Search
Designed the Rozee.pk job seeker app, connecting job seekers with employers and opportunities across Pakistan.
EasyTickets — Movie, Bus & Event Tickets
Contributed to the design of EasyTickets, Pakistan's online ticketing app for movies, bus and event bookings.
FemVerse AI — Female Health App
Contributed to the UX/UI design of FemVerse AI, an adaptive AI-powered app for period, pregnancy and hormone tracking — focused on making sensitive health data feel simple and approachable.
Raaye AI — Post Generator
Designed the user experience for Raaye AI, an AI-powered LinkedIn content and post generator built to help users grow their network and engagement.
PDF Reader App
Designed core flows for this AI-powered PDF reader and converter, focused on making everyday document tasks fast and simple.
Wardrobe AI — Virtual Try-On
Designed the experience for Wardrobe AI, an AI outfit-maker and virtual try-on app for managing and styling a digital wardrobe.
Bayut KSA — Profolio™
Designed the listings management CRM powering Profolio™, a robust tool available to all registered agents on Bayut.
OLX Pakistan
Designed and analyzed existing product data — website analytics, user feedback and performance metrics — to drive design decisions.
PakWheels.com
Revamped the PakWheels dashboard, mobile app, website and the detailed car-inspection report experience.
madebysidra.com
Designed and built my own personal portfolio and brand site from the ground up to showcase 12+ years of product design work across web and mobile.
What I design with
Design
Research & Strategy
Leadership & Ops
Let's design something people trust.
Open to design leadership roles, consulting and collaborations. Based in Dubai, working with teams everywhere.